Target Audience: An Insightful Study

Investigative Results:
Statistics, Additional Information and Facts.

According to Nobullying.com, its study on Malaysian society has revealed that a shockingly large majority of Malaysian students have experienced bullying for a total of 84% by the year 2017.

The following bullying information gives greater insight into Malaysia’s bullying problem:

• Approximately 84% of children in Malaysia have suffered from some form of bullying
• 33% of Malaysian children have been bullied online
• 45% of kids in Malaysia say they’ve bullied others offline; 15% have committed
             cyber-bullying acts
  
  On another note; In America, they are records that show by 2013, 26% of students have
  experienced bullying in elementary to middle school.

Considering the high rate that this is going, It justifies my concern that this issue needs to be addressed immediately. 



Potential Changes:

On the Behest of the brief requirements, I've made a thorough study on my target audience and decided to tweak a few aspects. For one, my game has a wider range now and can be aimed toward pre-teens to young adults. In order to achieve this, I'll be simplifying the narrative of the game to become something more digestible even for a younger audience while also including hints and deeper meanings that will probably be picked up by adults.

References:

NoBullying - Bullying & CyberBullying Resources. (2017). Bullying in Malaysia Reaches Epic Proportions - NoBullying - Bullying & CyberBullying Resources. [online] Available at: https://nobullying.com/bullying-in-malaysia-2/ [Accessed 1 Jun. 2017].

Stopbullying.gov. (2017). Facts About Bullying | StopBullying.gov. [online] Available at: https://www.stopbullying.gov/media/facts/index.html [Accessed 1 Jun. 2017].

Us, A., Mission, V., Principles, G., Board, Y., Help?, T., Help?, N., Month, N., ACE’s, A., Abuse, C., Abuse, C., Violence, D., BaSyndrome, S., Books, R., Involved, G., Involved, G., Word, S., Project, S., Volunteer, V., Program, Y., Board, Y., Sponsors, P., Now, D., Donation, M., Matching, E. and Donations, I. (2017). Bullying Statistics and Information | American SPCC. [online] American SPCC. Available at: http://americanspcc.org/bullying/statistics-and-information/?

gclid=CjwKEAjw07nJBRDG_tvshefHhWQSJABRcE-ZhyAGxnQx1yCUXjSK81oNcep7rWgLxCuxWN_X6KgKbRoCNW7w_wcB [Accessed 1 Jun. 2017].